We design products that work like your favorite ones

Wonder how seamless user experience is achieved?

It takes in-depth business analysis, stunning visual identity and deep understanding of UI/UX principles synced with thorough development efforts. At TPLEX we have covered all!

Product Design Approach

We follow a 5 steps design process to develop better, user-centered products. When it comes to designing great products, we use problem-solving methodology that focus on user’s need rather than products specifications.


Crucial starting point

The first step is to get to know the user requirements and the objectives behind the product design. This means to observe and engage with them to better understand them emotionally and psychologically.

During this stage, our designers leave behind their assumptions and focus on gathering real insights about the users.

User Interviews


Customer Journey Mapping

Data Gathering

Product Workshop


Defining the problem

The second step in product design approach is to define the problem. Based on the finding gathered in the empathise phase, we will start to make sense of them: what issues and hurdles are your users are facing when using your product?

Are there any observed patterns? What is the biggest hurdle your users are facing? By the end of this phase, we will have a clear problem statement that brings us to onto step three, to come up with solution and ideas.


Coming up with new ideas

The third step in the designing process is where the creativity begins. Designers will work on potential solution in order to come up with new ideas and angles.

We use ideation techniques like brainstorming and mind mapping .By the end of this phase, we’ll shortlist few ideas to move forward with.




Design Sprints



A prototype is a product built to test ideas and changes until it resembles the final product. This step is key as you can mock-up every feature and interaction in your prototype as in your fully developed product, check if your idea works, and verify the overall user-experience (UX) strategy.

It would allow you to accept, improve , redesign or reject proposed solution depending how they shown up on the prototype form.


Build- Test- Repeat

The final stage is user testing, but sometimes it takes back to the previous step, allow you to work on the insights generated from the test to redefine your problem statement or to explore new ideas that were not considered before.



Design Portfolio

This approach helped us design great products for our clients

5 million+ students use this amazing product , awarded for its engaging and simple user interface.

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